BUILD A SOLID
BRAND + MARKETING FOUNDATION

FOR YOUR BUSINESS

The solopreneurs step-by-step program that gives you a detailed roadmap to define your brand identity, enhance your digital presence, and position your brand to scale in 30 days.

Learn More about The Series

BUILD A SOLID
BRAND + MARKETING FOUNDATION

FOR YOUR BUSINESS

The solopreneurs step-by-step program that gives you a detailed roadmap to define your brand identity, enhance your digital presence, and position your brand to scale in 30 days.

LEARN MORE
BRANDING TOOLKIT LIBRARY

If you are going to DIY your brand, let us guide you.

Get step-by-step guidance from branding and marketing experts with more than 15 years of experience in B2C, B2B and B2G brand building.

Building and creating a brand that stands the test of time is possible, with the right guidance. 

Don't waste your time piecing together the info that you think you need. Sign up for The Foundation Series to receive step-by-step guidance on the who, what, when, where, why and how to build a brand that is impactful, memorable, speaks to your target audience, and stands the test of time.

If you are ready to create a brand that is intentional,  attracts your target audience, and amps up your digital presence...  you're in the right place.

Get a Sneak Peek
Let's Get To It

Here's your current problem...

You know that in order to have a successful business, you need a solid brand and a plan in place for marketing.

You’re just getting started and want to make sure you hit the nail on the head. But you aren't sure where to start. You've got analysis paralysis from Googling and YouTube University searching.

You're asking yourself:

“Where do I start?"
“What do I need?”
“Which platforms should I use?”
“How often should I post?”
“Do I need a designer?”
"Why aren't people converting?"
“Should I build my website myself?”
“Why aren't people engaging?”

Take Me To The Solution

Imagine having...

A brand that feels authentic to your values and attracts your perfect customer...

without causing confusion, or having them second-guess if your product or service is right for them. 

Imagine creating and building a brand that didn't break your budget. Imagine not having to spend all of your time and money in trial and error. Imagine being guided by a marketing expert with more than 15 years of experience.

INTRODUCING...

THE FOUNDATION SERIES  

The solopreneurs step-by-step program that gives you a detailed roadmap to define your brand identity, enhance your digital presence, and position your brand to scale in 30 days.

TAKE ME TO THE SERIES
WATCH A PREVIEW
P. Bedford

"Dawn gives practical advice that has tangible ROI. She is the real deal and I found myself trying to hang on to her every word as I worked through her well thought out presentation and worksheets. Her presentation is very professional and shows she practices what she preaches. Thanks so much Dawn for your dedication to your craft and clients."

Here's how it works...


Each session video will guide you through where to start when creating and building your brand, to creating a marketing budget for your business.

You’ll learn what branding really is, why it is so important to have a solid foundation, how to identify your target audience and connect with them so that you can amplify your brand voice.


Learn my step-by-step process to define your target audience, (the same one I’ve used for major retail corporations), and easily articulate why they should choose you over the competition.

I’ll teach you how to connect with your audience on a level that even they won’t be able to resist but pay attention to.

You will walk away knowing exactly who you serve and how you serve them!


Learn from my 15+ years of experience on how to go about creating a logo, your brand colors, designing a website, and dominating social media... whoop whoop! 

Here you will learn best practices to attract your perfect customer and build brand authority

Step-by-step, you’ll learn how to craft a brand personality and market it so that it attracts YOUR perfect customer.

IT'S LIKE WORKING WITH US 1-ON-1

9 video lessons, 7 step-by-step worksheets, 11 guided questionnaires, and 4 brand-building activities, all built from experienced marketers who know what it takes to build a sustainable business online.

Yes! That Sounds Perfect!

THE FOUNDATION SERIES

was designed explicitly for solopreneurs that want to DIY their brand, with the guidance of an experienced professional. The Foundation Series combines branding and marketing with guided worksheets to implement a new or refreshed new brand.

Plus, have access to be personally coached by experts with over 50 years of collective experience in social media, copywriting, and design when you join the 1:1 Coaching Series.

The end result:
A brand that demands attention with a visually appealing logo, website, and social media presence to help you generate more attention and money. Best of all - the training and templates that you can consistently apply to your marketing strategy long-term.

Help Me Build A Desirable Brand

Get Started with The Foundation Series Today!

SELF-GUIDED SERIES

$149

Series features:

  • Video coaching and education from expert marketer and owner of D. Foster Marketing
  • Direction on how to speak to your target audience through your brand
  • Tools to continuously improve your overall brand awareness
  • Understanding on how to bridge the gap between branding and marketing
  • And more...
BUY NOW

Preview to What's Included

VIDEO TOPICS

  • Branding and marketing definitions for the small business owner

  • You, your brand, and your target audience

  • Creating visuals for your brand

  • All things logo and how to art direct a designer

  • Taking your brand digital

  • Where, when and how your brand should show up

  • Creating a marketing budget

WORKSHEETS + EXERCISES

  • Assessing the competition

  • Outlining your target audience

  • Creating a brand mood board

  • Designing your logo

  • Understanding the demographics of social media platforms

  • How to select your domain, hosting and website-building tool

  • Setting goals for your business

  • Planning your content and cadence

  • Marketing budget template

     

ASSESSMENTS + QUESTIONNAIRES

  • Past, present and future of your business

  • Business Basics and where to start when shaping your brand
  • Building your brand on your ‘Why”

  • The problem and solution for your target audience

  • Finalizing your Target Audience

  • Competitor Analysis Findings

  • Selecting your social media platforms

  • Finalizing your website

  • Finalizing your business goals

Plus This!

With the series, you'll receive guidance that will empower you, and give you the confidence in taking the next steps in your business growth. 

EMPOWERMENT

Step by step guidance on how to bring your brand to life, and provide a road map of how to go about sharing your brand with your target audience.

GUIDANCE

With the Consultant Oversight series, you'll receive feedback and guidance to solidify that you and your brand are on the right track.

CONFIDENCE

Once you complete
the series, you'll have confidence in your brand, as if you hired your very own Marketing Consultant. 

NEXT STEPS

Once you've put the pieces together to build your brand, take the next steps forward with the know how to ensure your brand shows up in the right spaces.

Create A Brand + A Business You Love!

Not sure if The Foundation Series is right for you?
Take the quiz to know with 100% certainty!

QUIZ - Does my business need The Foundation Series?
R. Mittchell

"As a small business owner, I was very fortunate to have worked with Dawn early in my establishment.

Dawn’s understanding of my business needs was critical to my success and was exactly what I needed to stay on track toward my ultimate business goals."

The creator behind The Foundation Series

Hey there! I'm Dawn, owner of D. Foster Marketing, and creator of The Foundation Series. 

I started my business with a goal of serving solopreneurs in 2018. To achieve my goal of serving my solopreneur audience, I created this series of educational and instructional direction.

I wanted to create an actionable and educational road map for the solopreneur who realizes they need my help, but because they are currently building the business, may have limited resources, and are unable to invest in our full consulting or agency services.

The Foundation Series provides a solution for the spend savvy solopreneur, that wants and needs guidance in creating a brand, but has limited resources as they are building their business.

So if that's you, I hope to see you on the other side. 

Start Building a Brand

The creator behind The Foundation Series

Hey there! I'm Dawn, owner of D. Foster Marketing, and creator of The Foundation Series. 

I started my business, with a goal of serving solopreneurs in 2018. To achieve my goal of serving my solopreneur audience, I created this series of educational and instructional direction.

I wanted to create something for the solopreneur, that knows they need my help, but aren't quite at the point in their business where they can invest in full consulting services.

The Foundation Series provides a solution for the savvy spending solopreneur, that wants and need guidance in creating a brand, but has limited resources as they are building their business.

It's is crafted to cover everything a solopreneur needs, to ramp up, refresh, or rebrand their business. So if that's you, I hope to see you on the other side. 

Start Building a Brand

Answers to Common Questions

            

Strengthen your brand identity. Charge your worth!

Here's how to decide:

You know you are the perfect fit if...

You’ve just launched your brand new business and you want a strong brand identity from day 1 so that you can start to book more clients and grow a loyal following.
You’ve attempted to craft a brand presence on your own, but it hasn’t been going like you planned - you just feel confused, your messaging is scattered, your brand colors all over the place, and you’re having a hard time attracting your perfect customer.
You’re ready to stop wasting time, effort, and money marketing the wrong message.
You want a proven branding and marketing roadmap so that you can be intentional and consistent without hiring an expensive expert.

That's Me! I'm Ready to Build a Compelling Brand!

The faster you act, the more money you'll earn with a brand that attracts clients and customers.

SELF-GUIDED SERIES

$149

  • Video coaching and education from expert marketer and owner of D. Foster Marketing
  • Direction on how to speak to your target audience through your brand
  • Tools to continuously improve your overall brand awareness
  • Understanding on how to bridge the gap between branding and marketing
  • And more...
BUY NOW

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