If you are going to DIY your brand, let us guide you.
Get step-by-step guidance from branding and marketing experts with more than 15 years of experience in B2C, B2B and B2G brand building.
Building and creating a brand that stands the test of time is possible, with the right guidance.
Don't waste your time piecing together the info that you think you need. Sign up for The Foundation Series to receive step-by-step guidance on the who, what, when, where, why and how to build a brand that is impactful, memorable, speaks to your target audience, and stands the test of time.
Here's your current problem...
You know that in order to have a successful business, you need a solid brand and a plan in place for marketing.
You’re just getting started and want to make sure you hit the nail on the head. But you aren't sure where to start. You've got analysis paralysis from Googling and YouTube University searching.
You're asking yourself:
“Where do I start?"
“What do I need?”
“Which platforms should I use?”
“How often should I post?”
“Do I need a designer?”
"Why aren't people converting?"
“Should I build my website myself?”
“Why aren't people engaging?”
A brand that feels authentic to your values and attracts your perfect customer...
without causing confusion, or having them second-guess if your product or service is right for them.
Imagine creating and building a brand that didn't break your budget. Imagine not having to spend all of your time and money in trial and error. Imagine being guided by a marketing expert with more than 15 years of experience.
"Dawn gives practical advice that has tangible ROI. She is the real deal and I found myself trying to hang on to her every word as I worked through her well thought out presentation and worksheets. Her presentation is very professional and shows she practices what she preaches. Thanks so much Dawn for your dedication to your craft and clients."
Here's how it works...
Each session video will guide you through where to start when creating and building your brand, to creating a marketing budget for your business.
You’ll learn what branding really is, why it is so important to have a solid foundation, how to identify your target audience and connect with them so that you can amplify your brand voice.
Learn my step-by-step process to define your target audience, (the same one I’ve used for major retail corporations), and easily articulate why they should choose you over the competition.
I’ll teach you how to connect with your audience on a level that even they won’t be able to resist but pay attention to.
You will walk away knowing exactly who you serve and how you serve them!
Learn from my 15+ years of experience on how to go about creating a logo, your brand colors, designing a website, and dominating social media... whoop whoop!
Here you will learn best practices to attract your perfect customer and build brand authority.
Step-by-step, you’ll learn how to craft a brand personality and market it so that it attracts YOUR perfect customer.
IT'S LIKE WORKING WITH US 1-ON-1
9 video lessons, 7 step-by-step worksheets, 11 guided questionnaires, and 4 brand-building activities, all built from experienced marketers who know what it takes to build a sustainable business online.
THE FOUNDATION SERIES
was designed explicitly for solopreneurs that want to DIY their brand, with the guidance of an experienced professional. The Foundation Series combines branding and marketing with guided worksheets to implement a new or refreshed new brand.
Plus, have access to be personally coached by experts with over 50 years of collective experience in social media, copywriting, and design when you join the 1:1 Coaching Series.
The end result:
A brand that demands attention with a visually appealing logo, website, and social media presence to help you generate more attention and money. Best of all - the training and templates that you can consistently apply to your marketing strategy long-term.
Get Started with The Foundation Series Today!
Preview to What's Included
WORKSHEETS + EXERCISES
ASSESSMENTS + QUESTIONNAIRES
With the series, you'll receive guidance that will empower you, and give you the confidence in taking the next steps in your business growth.
Step by step guidance on how to bring your brand to life, and provide a road map of how to go about sharing your brand with your target audience.
With the Consultant Oversight series, you'll receive feedback and guidance to solidify that you and your brand are on the right track.
Once you complete
the series, you'll have confidence in your brand, as if you hired your very own Marketing Consultant.
Once you've put the pieces together to build your brand, take the next steps forward with the know how to ensure your brand shows up in the right spaces.
Not sure if The Foundation Series is right for you?
Take the quiz to know with 100% certainty!
Answers to Common Questions
What is the Foundation Series?
Who is The Foundation Series for?
How long do I have to complete the series?
What makes this series different from the courses I’ve seen?
How long does it take to complete the series?
Does it matter what industry my business falls under?
Why should I pay for this?
What is the format of the series?
Here's how to decide:
You know you are the perfect fit if...
You’ve just launched your brand new business and you want a strong brand identity from day 1 so that you can start to book more clients and grow a loyal following.
You’ve attempted to craft a brand presence on your own, but it hasn’t been going like you planned - you just feel confused, your messaging is scattered, your brand colors all over the place, and you’re having a hard time attracting your perfect customer.
You’re ready to stop wasting time, effort, and money marketing the wrong message.
You want a proven branding and marketing roadmap so that you can be intentional and consistent without hiring an expensive expert.
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